The money is ‘not’ in the list!

List building is the next module in the Starting with Marketing Academy.

If you have been involved in Internet marketing for some time, you will have been told that the money is in the list. This holds some truth but is not the full story. The full story is that:

The money is with the relationship that you have with your list.

So how do you go about building the list from your blog? You need offer something of value for free related to your niche, such as an ebook in exchange for a name and email address. From this information, you can build up a list of people to market to as you have provided something of value in which they have expressed an interest in.

To capture the name and email of your prospects, an auto-responder is required. The auto-responder allows you to email people that have opted in to your list automatically and you can choose the intervals of each email sent. Aweber is the auto-responder that I have been recommended as it offers excellent support and live training sessions. I have added a link in the recommendations section of my blog so you can start building your list. Other auto-responders include Getresponse.

You may wonder what to put in the email sequence and how often to sent each.

Firstly you need to provide a download link to the product that they opted into and to thank them for opt in into your list. This is sent immediately after they opt in from your blog or website.

The next email asks if they received the download OK and the chance to iron out any problems with the download, inviting them to reply to your email or to leave a comment on your blog. You can ask how they are getting on with the ebook or what ever you offered.

In your next email, sent 24-48 hours after the previous you can ask if they were happy with the product that they received and if they achieve their objectives such as setting up a blog. At this stage you can invite your prospect over to check out your blog and offer any help that they require by asking them to reply to your email or leave a comment.

These three emails have enabled you to build a good relationship with you list. You have given them something of value for free, and a way for them to interact with you.

Now that you have built up a relationship with your list, you are now in a position to market to your list any product that will help then achieve their goals. This could your own or an affiliate product. A good source to promote affiliate products are clickbank or commission junction.

Best regards,

Tags: Module 4: List Lingo